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Guides

Straight answers on costs and platforms.

What things really cost in the UK, which tools actually win, and what the jargon means. From an agency that publishes its prices.

01 / Cost guides

How much does a website cost in the UK?

The flagship guide: every tier from DIY to SaaS platform, what drives the price, and how much to budget.

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How much does a Webflow website cost?

Freelancer, boutique and studio pricing bands, ongoing costs, and why fixed price beats hourly.

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How much does a Shopify store cost?

Real UK build costs, apps and transaction fees, and where store budgets actually go.

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How much does SEO cost in the UK?

Monthly retainers, one-off audits, and how to tell a real SEO service from an invoice generator.

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How much does AI automation cost?

What UK businesses pay to automate lead handling, admin and reporting, with real numbers.

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How much does a LinkedIn ghostwriter cost?

Per-post, retainer and agency pricing for founder-led content in the UK.

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02 / Comparisons

Make.com vs Zapier

Real 2026 pricing with a worked example, complexity, AI workflows, and when each platform wins.

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Webflow vs WordPress

The honest 3-year cost of ownership, design, SEO, security, and when WordPress still wins.

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03 / Explainers

What is AI automation?

Plain English: how it differs from regular automation, what it can do, and what an agency actually does.

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Is Webflow good for SaaS?

Where Webflow excels for SaaS marketing sites, where it genuinely doesn't fit, and what it costs.

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